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"This young CEO thinks furniture can change the world"

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« Like any good CEO, Jan Christian Vestre is somewhat obsessed with quality. What sets his vision apart, though, is that it stems less from a desire to make sales (in fact, he often insists that he « doesn’t care at all about making money ») than from an impassioned urge to use his platform to change the world. «  »Quality is important to us because quality is sustainability, » says Vestre in the excited, somewhat rushed tone he takes on when describing the issues most important to him. « When we produce throwaway furniture, we produce waste. » architecturaldigest.com

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