"Best stand" at Stockholm Furniture Fair 2020
At this years’ Stockholm Furniture Fair, Vestre won the honorable award for Best Stand for our sustainable stand design. The exhibition, which was designed by Note Design Studio, reflected our commitment to sustainability, and all materials in the stand were carefully selected for the ease of recycling or reuse.
The jury took this overall concern for climate into account when choosing Vestre's stand as the best at Stockholm Furniture Fair: «This stand takes sustainability to a new level. Not only can each element of the display be reused, what’s also compelling is that the brand has calculated the carbon footprint of every product.”
– Vestre’s vision is to be the most sustainable furniture company in the world. We believe in transparency, and trying to make our methods visible and our carbon footprint on the environment as small as possible. For this year’s fair, we felt it important that our beliefs on this were visually manifested in the stand just as much as we feel it on a day to day basis. Note design studio made this happen and we are incredibly happy to receive the award, says Jan Christian Vestre, CEO of Vestre.
Authenticity and transparency in sustainability initiatives are key issues for Vestre. And in the assignment description for this year's exhibition concept, there was a clear desire to create a stand that reflected our philosophy and inspired its visitors – underpinned by the idea of minimizing any damage done to the materials used in the stand, and that everything in the stand could be reused. Materials used for its construction include hollow tile, pine plywood, stone and twin-wall polycarbonate sheeting – all low waste and reusable materials.
– We wanted to create an environment that proclaims Vestre’s values. The idea was to create a beautiful backdrop that was in harmony with the design of Vestre’s products, while minimizing the amount of waste when the stand is dismantled after the trade show closes. We’ve chosen to work with unprocessed natural materials where waste is minimal. Since Vestre’s furniture is associated with outdoor use, it was also natural for us to draw inspiration from the local urban environment, says Johannes Karlström, interior designer at Note Design Studio.
With Vestre’s aim to become the world's most sustainable manufacturer of outdoor furniture, it requires full focus on both choice of materials, production and transportation, as well as many other areas. For example, we became the first outdoor furniture manufacturer in the world to certify products with the Nordic Swan Ecolabel – one of the world's most rigid environmental certifications.
All Vestre products are manufactured in factories in Norway and Sweden, with locally sourced materials such as Scandinavian pine and Swedish steel, which account for 30 percent lower emissions than the global average. With a lifetime guarantee against rust and a minimalistic and stylish design, we create outdoor furniture for generations to come – without unnecessary stress on the environment and climate.